The most interesting and my favored company MAKE! May | 30th | 2018

The journal of UX and UI should be :

Explore -> Define -> Shape -> Activate

(Opportunities) (Direction) (Concept) (Solution)

Great Brand ≠ Feature added

Strategy VS. Execution

Loyalty in between the company and designer is the most important things to build up other than portfolio

"No matter situation long term sustainable matters"

"Be a brand people would notice and be core whenever it's disappeared tomorrow"

REALITY

- simplicity

- sincerity

- efficiency

What to remember during branding :

WHY & WHO are we promising?

Business strategy + Brand framework = purposeful and coherence branding

when one or the other changes in this equation they all must change to balance out each others to create great design context.

For more please look over my note in the picture. There was a massive amount of the information I learned from them as a student as well as a designer.