KroKow Behavior Designs May | 29th | 2018

Today I have visited KroKow company that is owned by Sille the behavior designer. She is greatly well known for the behavior designer in Copenhagen.

"We believe in Behavior as the key to drive global change" - Sille

According to Sille's presentation, 90% of human brain is used for automatic system while the 10% is only used for reflective of human brain. Which explains why human behavior is important in designs and why Sille has been trying to pursue people to acknowledge the goals and difference of having human behavior design UX and UI.

The most common example of human behavior design is the choice architecture. Which is the Change Vs. Visual. Supporting her words, the reaction and reflection under stress pressure comes out as very first is the visual impact.

Through out Sille's presentation, I started to think myself what types of design is really for the humans. What is really for human and nature that when and how did it really improved our lives by changing one little single designs.

Due to her impact i was able to think deeper with my design consideration of idea.